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How the Shortcomings of Your Wordpress Website Are Affecting Your Business?

Are you having problems with your WordPress website? How's the freebie WordPress theme coming along? Maybe you can go digital, but an incompetent design makes that impossible.

You might not be able to generate profits from your website because of some loopholes in its interface. Since the best-class designers in the industry spoil readers, they expect nonpareil designs, fast loading times, and unique interfaces, and they aren't satisfied with anything less than the best.

The problem might be that your website has been around for a decade, and customers are abandoning it more than the last time you checked it. Experts from our reputable web development company India have shared some possible reasons.

1. Performance issues

Most webmasters have to deal with performance issues, which are among the biggest. Poor performance affects your site's usability, so people leave before you can convert them.

There are three main categories of performance issues:

• Speed issues - A site's loading times are the most critical performance indicator. You'll have a lot of trouble if it takes forever to load. This negatively impacts everything from bounce rates to low conversion rates to reduced likelihood to buy (by 35%) and bad brand impressions. For best results, you should hire a low cost website Design Company that will work on it to load it in less than 2 seconds.

• Mobile-unfriendly - Over 50% of internet traffic comes from mobile devices, so mobile optimization is essential. Mobile-friendliness also affects performance. Around 65% of websites are mobile-friendly. According to Google, mobile pages load in 15.3 seconds. For every second it takes for a mobile page to load, conversions drop by 20%. Mobile optimization is, therefore, a good idea.

• Multiple bugs and errors - For a site owner, bugs and errors are a nightmare. Plugins, themes, server errors, etc., might cause them. Bugs can be annoying or even downright harmful. The bugs might ruin your brand image (high bounce and abandonment rates). You might even be unable to edit your website. While most problems can be fixed, you'll need our website design and development services.

2. Security threats

Webmasters need to prioritize security. You should have a comprehensive web security system, including spam filters, antivirus software, and tools for preventing malware infections, data breaches, and service interruptions.

Your website needs an SSL certificate. Your visitors' browsers will connect securely to your site's server with SSL (Secure Socket Layer). Third parties won't be able to see their login passwords, email addresses, or personalized cookies. You should hire our low-cost website design company in Noida.

3. Errors in SEO

With a good SEO approach, you can rank high on Google and other search engines. However, too many people still struggle with SEO, especially the technical stuff. An actual SEO checklist has these items on it.

• Meta tag issues - Search engines use title tags to determine what a page is about. SERPs show title tags and meta descriptions, which help web users decide whether to click on your link. Meta tags don't directly affect page ranking, but they affect CTR (click-through rate).

• H1 tags issues - Both search engines and users benefit from H1 tags. Because of this, they're important for SEO and readability.

• Issues with images - Images are hugely important for SEO. You can enhance your content with illustrations, graphics, screenshots, etc. Many site owners don't understand image SEO. 45% of websites don't have ALT tags and 10% of them have broken images.

• Broken links issues - Broken links with 404 pages won't hurt your SEO, but too many broken links can. Broken links make your site look bad, even if your 404 page is good. Don't crawl broken links. Too many broken links could distract search engine bots from important pages. Your pages won't get crawled and indexed as much, so your page authority won't go up as much.

• A missing sitemap - Sitemaps are important for SEO. Search engines use them to map all your content and pages. You'll get better at crawling and indexing with sitemaps.

4. Bad User Experience (UX)

User experience is another thing. You want your website to be easy to use and find stuff on.

Poor user experience = high bounce rates.

People who can't find what they're looking for on your site will leave. When running a website, paying attention to the user experience is critical. Many small sites copy "best practices" from the web without understanding how they work, and our website design and development services can help here.

Conclusion

There's no perfect site. When your site has too many issues, your site can suffer. When you address these issues promptly, you can improve your site's performance and increase traffic. If you're short on time, Eigerlab Technologies can help. As a professional web development company India, we've been creating engaging and vibrant websites since we started. Contact us today!

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