An effective content strategy can turn mediocre content into awesome content. People's search intent determines what they're looking for, which can also be called user intent, audience intent, or keyword intent. Even Google uses Hummingbird and RankBrain to interpret search intent and give relevant results.
Getting traffic from Google requires you to know what the intent behind the search term is, then create content that meets that intent. So, outsource SEO services in Noida and start near the bottom if you want content marketing to pay off.
However, in this article, we'll discuss figuring out a keyword's intent and optimizing it. Let's start with the basics.
A searcher's intent (audience intent or user intent) is what you're looking for. In the end, everyone searches online to find something.
Could you answer someone's question? Would they like to check out a specific website? Would they want to buy something? These searches are familiar but at different stages.
Google's algorithm has improved over the years at understanding what people search for, so it ranks pages based on search terms and "intent."
Google's job is to provide relevant search results, and the success of this strategy is crucial to Google.
Bing shows what happens when an engine gives you low-quality, irrelevant results. There's no ad revenue because nobody uses it. It makes sense that Google wants to make the world's information accessible and useful.
According to Google's mission statement, they're organizing the world's information. That's obvious, but we do SEO. What does this mean to us? A best SEO services company creates content that fits your audience's search intent if you want your site to rank well on Google. Your landing page can't stuff SERPs with "best credit card" keywords, which will not work.
When people search for this, they're looking for more. They want blog posts, comparison charts, etc. SEO is all about relevance.
Think about keyword modifiers
It's all about keyword modifiers that show search intent. Understanding the terms isn't enough. SEO consultancy services in Noida use keyword research tools that let you filter out words with specific modifiers using their filters. You can also find keywords in search engine results. For example, you can filter keywords that rank in knowledge panels, related questions, and featured snippets.
Search engine results also show search intent. See what Google thinks is your target keyword's most relevant search intent.
Here are the search results by intent type.
• Informational SERP results - Informational search engine results typically have knowledge grabs, featured snippets, and related questions. Those top results are probably organic, including Wikipedia, dictionaries, and informative blogs.
• Preferential/commercial search results - Some preference results have featured snippets, but there are also paid results up top. There's also a chance you'll find brand information instead of topics.
• Transactional SERP results - Paid results, shopping carousels, and reviews are easy to spot. Primarily, organic results are product pages from brick-and-mortar stores and online stores.
• Navigational SERP results - The most relevant pages will be displayed first if a user has navigational intent. Some searches show links to sites, knowledge cards, and top stories.
SERP features can also influence your page's formatting and content. For example, Google rewards featured snippets with numbers. Also, if the SERP asks related questions, answer them.
If you rank high on Google (or even before), you'll learn much about your target audience by looking at their search intent. Eigerlab Technologies (The best SEO service provider) can help you figure out a keyword research tool that improves your users' search experience. When you hire us, we'll increase your growth. More keywords ranked! More traffic, leads, and sales! Compared to your previous professional SEO agency, you'll see more growth!
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